Vice 3 is a new eye shadow palette from Urban Decay. The slim case that includes all of these new eyeshadows are in a metal sleek case with eye-catching artwork. The abstract stripe design is bright and paired with a textural jeweled “Vice” icon that pairs perfectly with the overall design. The multifunctional product is housed in a pouch package that can function as a multi purpose bag and can be utilized to store anything from an electronic device to your cosmetics.
“Wende LOVES the Vice palettes—from developing 20 all-new shades to brainstorming design concepts. With Vice3, she wanted to create a beautiful, functional component even sleeker than our previous Vice palettes. It’s the perfect go-to palette you’ll want to use all the time! Every shade has a metallic finish that echoes the iced-out metallic look of the palette itself (more on that in a minute). Where we really geeked out was developing 50 shades to get to the perfect 20 in the perfect order. You wouldn’t believe how many iterations we went through to make sure that the shade layout really communicated the whole story. We arranged the shades in columns: neutrals on the left, jewel tones in the middle and smoky shades on the right. Pair up the vertically color-coordinated quads or go wild and mix them up.”
