Ricoh Theta is literally changing the way we photograph the world and capture memories. Basic photos are a thing of the past with apps like Instagram and VSCO Cam at our fingertips, allowing us to edit and filter-up our selfies (#nomakeup). But even Instagram is no match for the Ricoh Theta and its 360 sphere technology, which allows users to capture ALL angles.
What is Ricoh Theta? It is a slim, pocket size, lightweight camera that has the ability, with a touch of a button, to snap a 360 degree photo of the surrounding area. Once captured, the image is sent to your smartphone through a specialized wi-fi ip.
Viewing the photo is the most exciting part. Users are able to manipulate the image, adjusting the perspective, and with a little tweaking, the result is a spherical masterpiece. Snapshots transform into ooey-gooey photographic color wheels, making for way-cooler social media shares.