How to twitter test your titles

Posted in Twitter

Are you social media savvy? How savvy? If you frequently prepare blog content to keep Internet search engines happy, you are ahead of most. If you then promote that content to social media, you are one of the elite. However, if you aren’t Twitter testing your titles, you aren’t going to reach the mythical “legal poster’s hall of fame” quite yet.

Google Plus lets you title and subtitle your blog or Web page until your fingers wear out, but to truly make sure your message is clean, clear and not cut off, Twitter test it. We all know Twitter limits posts to 140 characters, but that doesn’t count the spaces necessary for the link and room to be re-tweeted.

We prefer titles in the less-than-100-character range. If you are able to communicate your topic and its general meaning in 100 to 110 characters or less, you will likely increase your odds of standing out in a very noisy social media crowd. Heck, you might even have room for a topical #hashtag inserted within the blog or included at the end to make your content even more searchable.

Bad

The Right to a Trial by Jury – We look at the constitutional implications of the development of the jury trial and… http://ow.ly/ywtoI  (0 characters remain)

Good

The Schenecker Trial: A Lesson in the Difference Between Mental Illness and Legal Insanity http://bit.ly/1mSbGOC #JulieSchenecker (12 characters remain)

Better

Maya Aaten-White: #Ferguson Police Officer References Shooting Protester, Other Officer Shuts Him Up http://wp.me/p2TQEg-RE #MikeBrown (6 characters, 2 major hashtags covered)