The warehouse club channel can produce incredible sales volume for both large and small brands alike. It also happens to be a hyper-competitive environment full of nuanced business practices that are not found in other retail channels.
In the world of warehouse clubs, packaging is arguably more important than in any other retail channel. While great packaging can directly lead to huge sales in club stores, weak or poorly designed packaging can sink a product offering in very short order. This article provides a brief overview of the industry and some key facts, as well as three best practices for packaging when offering a product in club stores.
CLUB STORE HISTORY
