This week’s opinion series is by designer and social media strategist, Rob Repta of Design Packaging, Inc. As eCommerce gains steady ground with consumers, he shares 4 Tips to Creating Share-Worthy Experiences.
If you think your friends’ post of online purchases are another way to show off – think again. The perfectly styled image touting designer products complete with branded eCommerce packaging, creates free marketing for luxury brands like Barney’s and Mr. Porter. By creating a positive eCommerce packaging experience, the likelihood for that brand to be shared by consumers greatly increases. eCommerce is expected to outpace brick-and-mortar sales in the next few years, reaching $370 billion by 2017. Web-enabled devices allow consumers instant access to social media platforms to share their delightful, or tragic unboxing experiences. Whatever the experience may be, it will directly affect the brand.
Here are four ways to come out ahead in the new economy of bricks and clicks:
