Located in the heart of Newtown Sydney, Jivamukti Yoga Sydney is the home of upbeat vinaysa classes incorporating yogic philosophy, spiritual activism and chanting emphasizing the goal of yoga as liberation. Jivamukti Yoga provides a path to enlightenment through compassion for all beings.
Designer Nathalie Szegner has been responsible for their re-branding and brand development, and all promotional materials. This includes a line of loose leaf teas, and to help keep their feathery friends fed this winter, Jivamukti Sydney sells home made organic sprouted bird food.
“Much of this design process is dependent on understanding and adhering to the brand identity, and developing concepts providing foundations for future progression, whilst adhering to the philosophy of the yoga school.”
