LINEA designed a bottle that best brings out the rich caramel color of the rum. The label is cut to give the illusion of an aged bottle with a decayed paper look. At the top sits a compass that centers the text while the bottom image of a man at sea, represents the rum’s lush history. The name “SCREECH” is given importance by enlarging the word, lining each letter with black, and creating a drop shadow which makes the unusual name jump out at you.
Designed by LINEA
