Young & Laramore recently re-branded Upland Brewing Co. with an exhaustive campaign, beginning with a new logo, and new packaging for eight of Upland’s most popular beers, as well as new signage, marketing materials, collateral and even tap handles.
“The goal of the new look was simple: to capture the quality, culture and spirit that make Upland—and its community—unique. The hand-crafted nature of the beer is reflected in the extensive use of hand-lettered type and illustrations, whether in the distinctive hills logo, or in the packaging and related materials.
The personality of the company, meanwhile, comes through in the descriptions of each beer that accompany the illustrations (Dragonfly IPA: “Just the right amount of bite”), as well as a longer story about each beer on the bottom of its carrier.”
Designed by Young & Laramore
