Redesigned by Atipus their concept for Les Sorts wine was to focus on simplicity. Reconfiguring the name hierarchy Atipus has designed the label to have the name of the wine variety and the typographical treatment be the main focal point.
“Redesign of the basic range of wines Les Sorts from the winery El Masroig (Priorat). For this range, we were asked to give prominence to the name of the variety (Sycar, Jove and Rosat) over the name of the family (Les Sorts). We have kept the typographic with a simple treatment that characterized the original labels, as well as the relevance of the winery stamp.
The strength of the label lies precisely in its simplicity, the restricted use of colour and the composition, superimposing the name of the wine and the family. Sycar is the premium wine of the three and acts as a link to the higher range.”
