Skoop

Published

April 3, 2014

Filed under

Boulder, CO based Good Apples worked with Alex Bogusky and some of the people originally behind Izze and Mix1, to create the branding, identity system, and packaging for Skoop.

“Skoop is a family of superfood powdered (and powered) drink mixes that is being developed by Alex Bogusky and some of the people originally behind Izze and Mix1, dedicated to making it super simple for everybody to get the energy, vitality and health benefits of superfoods every day.

The A-Game product has been available for a while, and some B-Line products—B-Strong and B-Lovely—are about to hit the market. Good Apples worked directly with Alex on the branding and identity system and the packaging, which consists of a lot of supporting info graphics and icons to help tell the story of super foods in a fun, approachable way.”

Designed by Good Apples

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.