April Fools: Entice Exotic H2O Spheres

Published

April 1, 2014

Filed under

London based The Cabinet agency has designed the branding and packaging for Entice:

“The World’s finest drinks deserve to be served perfectly. ‘Entice’ is frozen H2O spheres of the rarest water sourced from some of the most exotic, inaccessible locations on the planet. Cryogenic experts use a revolutionary and exacting purification and freezing technique to create the purest form of ice crystal. Each ice sphere is hand carved, packaged and distributed to exacting standards so that when Entice is added to your drink, you can be certain it will be served to perfection right through until the very last drop.”

April fools.

Design: The Cabinet agency

Photography: Andy Grimshaw

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.