Lick Frozen Yogurt is an award-winning frozen yogurt and it is endorsed by stars and celebrity chefs. Recently, This Way Up was tasked to launch Lick Frozen Yogurt’s new packaging design to fire up the frozen desserts market.
The design builds on the idea of that indescribable moment of pleasure in licking frozen yogurt. The design team amplified the tongue and mouth from the original packaging and created a colour palette more evocative of the flavour and texture of the frozen yogurt itself.
The back of pack brings to life the story of the two school friends and their engaging story from humble beginnings, and maintains a simple honesty which remains at the heart of the brand. The brand now has a visual signature that stands out on shelf, communicates flavor, and also retains that passion, inclusiveness and accessibility that grounds the company, as well as being highly transferable across marketing channels.
