Alejandro Catala, creative director of the design studio Alxstudio of Valencia (Spain) is responsible for the new visual language for the Consum Supermarkets store brand, with whom he collaborated for several years in different areas.
“The client wanted a fresh and modern look away from the competing products, clean, colorful and easy to identify. We designed very basic shapes that overlap each other and communicate in a very graphic way the different uses of each product, giving each one its own personality but with a feel of a product family.”
