Christopher Durham, Founder of My Private Brand, will be presenting The Private Brand Revolution Revealed: Fifty2, The My Private Brand Project at The Dieline Conference on Thursday, May 15, 2014.
Durham currently serves as vice president of retail brands at the branding and retail marketing agency Theory House. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar private brands. He is the founder of the influential website My Private Brand, which seeks to drive the changing private brand landscape, focusing on the emerging art and science of private brand management.
While working at Lowe’s Home Improvement, he worked as a brand manager focused on private brand strategy and, over five years, created, managed or repositioned many of its private brands. Prior to Lowe’s, he served as brand manager at Delhaize America where he developed and delivered retail brand marketing and private brand strategy and development for Food Lion, Bloom, Bottom Dollar and Harvey’s.
