Design Happy has created the new brand identity for the artisan Bakers Everything Bagels.
“The Everything Bagels Brand which wholeheartedly harnesses the handmade nature of the product. We approached the Branding with the aim to embrace the mis-shapen and imperfect nature of the product, whilst also communicating the fantastic tastes and fun bagelness… Perfect for a product that cannot really take itself that seriously.”
The new brand identity was the perfect match for the product which intentionally uses flat colour, doughy typograhy, random shapes and playful words. The branding is reminiscent of a mis-shaped bagel with the added distraction of the bagel birds. The birds originally were not intended to be a big feature of the design, but they continue to be the subtle face of the brand on and off pack and the perfect mascot for a bread based product.
