Mack Isbjørn (Polar Bear) Beer

Published

February 26, 2014

Filed under

Mack Isbjørn (polar bear) Beer is back:

In February 2014 Mack Isbjørn is back on the shelves after being away since 2007. This is the first project by north™ has taken on for Macks Ølbryggeri, the worlds northernmost brewery. The goal for Isbjørn is to establish it as a competitor to products like Tuborg pilsener and Ringnes pilsener who today dominate the lower price-bracet in the beer-category in Norway, and to recruit new customers to Mack.

The design lends it’s language from Swiss Modernism and challenges the traditional beer-design seen in the category, which makes it stand out on the shelf with great impact both in graphic language and use of color.

Client: Macks Ølbryggeri (Mack Brewery)
Cathrine Giæver, Veronica Evertsen, Kristin Ballovarre
Agency: by north™
Lead designers: Ole-Marius Tubez Storfjell & Morten Iveland
Client director: Håvard Sandaa Karlsen
3D: www.netron.no

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.