Brand design agency ButterflyCannon have refreshed the design and messaging for Ecollagen, one of Oriflame‘s key strategic skincare brands.
ButterflyCannon were charged with visually translating the key brand message, creating an advanced skincare aesthetic with an easy to navigate packaging range architecture. Ecollagen’s point of difference is its use of leading edge plant cell technology to boost skin’s collagen production, the new brand identity and packaging design therefore needed to enhance this natural science positioning.
Through ButterflyCannon’s clever specification of highly innovative Merck inks and the elegant structural redesign for the serums and cleanser bottles, the range has been able to increase its appeal to consumers.
