Rural Issue

Consumer ed a priority for Bayer Crop Science

Educating a disconnected population about the role of science and innovation in addressing food insecurity is a priority for Bayer Crop Science.

In his opening address at last week’s Future of Farming Dialogue at the company’s global headquarters, Bayer Crop Science President Liam Condon said his company looks forward to partnering with others to help educate consumers who are misinformed about modern agriculture practices.

“Some of the practices that are being proclaimed as alternatives to using science and innovation are from a sustainability point of view, not really acceptable.”

Condon believes the sustainability footprint of innovation and how that can ensure a healthy environment and a nutritious, affordable food supply, needs to be better explained.

Condon said CEOs of food companies also need to be better informed.

“Their interest is in a sustainable supply of high quality food they can get to their consumers.  They want to know that the food has been produced in the right way, and I think we can help them.  But they need to also stand up for the science towards consumers.”

Bayer’s acquisition of Monsanto took place 4 weeks ago.

Cyndi Young with Brownfield was on the ground in Monheim, Germany for last week’s event.