BUSINESS

Milwaukee's Mason Wells acquires puzzle and board game company Buffalo Games

Paul Gores
Milwaukee Journal Sentinel
Buffalo Games puzzles and games.

Milwaukee private equity firm Mason Wells said Wednesday it has acquired Buffalo, New York-based puzzle and board game maker Buffalo Games LLC.

Financial terms of the deal weren't disclosed.

Mason Wells described Buffalo Games as "a leading innovator, manufacturer, and marketer of jigsaw puzzles and board games for the retail and e-commerce channels."

Mason Wells, along with Nagendra Raina, chief executive officer of Buffalo Games, and other members of the management team, acquired the business from the founders, Paul and Eden Dedrick.

“We are thrilled to be partnering with a world class management team at the helm of Buffalo Games,” Ben Holbrook, managing director at Mason Wells, said in a statement. “Nagendra and his team have built a powerful innovation platform that was founded over 30 years ago by Paul and Eden Dedrick. The company’s dynamic culture and the strong relationships it has forged with licensors, retailers and suppliers, are key aspects of the company’s success and future growth opportunities. We look forward to supporting the team as they continue to drive innovation and growth in the expanding puzzle and games categories.”

Founded in 1986, Buffalo Games is the largest manufacturer of jigsaw puzzles in the U.S. and a leading provider of party and board games for adults, children and families, Mason Wells said. Buffalo Games designs and manufactures millions of puzzles each year at its Buffalo headquarters, working closely with with artists and other licensors of artwork and images for its puzzles including Darrell Bush, Star Wars TM and Kim Norlien, the private equity firm said.

Earlier this month, Mason Wells announced it had acquired the Succasunna, N.J.-based sporting goods company EastPoint Sports Ltd., a supplier of indoor and outdoor recreational sports equipment.