As tattooing moves into the mainstream, a new brand, Under Your Skin presents a product range to appeal to all that are inked.
It’s cool to get a tattoo and now it might be just as cool to take care of them, thanks to specialist brand innovation agency, Robot Food. Under Your Skin is a new brand for the tattooing world. Its specialist care range supports the growing popularity of tattooing as it extends from sub-culture into the mainstream, both as a means of personal expression and a lifestyle choice.
“We wanted to support and complement traditional tattoo culture with a minimalist, modern cosmetics range that would appeal to all that are inked. Our in-house illustrations of a burning heart, Spanish skull and swallows and anchor are iconic symbols worldwide. They capture tattooing’s essence and also reinforce each product’s USP.”
