Quad acquires Dallas marketing firm

Quad/Graphics Inc. said Wednesday it has acquired Ivie & Associates, a Dallas-based provider of onsite marketing services for major retailers and one of the fastest-growing privately held companies in the United States. 

Ivie is a family-owned company with 600 employees.

Ivie will become a wholly owned subsidiary of Quad. Ivie will retain its name and its management team will remain in place, a Quad spokeswoman said. 

“This acquisition brings together two highly-respected companies with best-in-class capabilities that are highly complementary,"  Joel Quadracci, chairman, president and CEO of Quad/Graphics, said in a statement. "As a combined company, we have the opportunity to lead the industry in onsite marketing solutions with more than 1,200 professionals dedicated to content creation and marketing execution at more than 70 client sites."

Financial terms of the transaction were not disclosed.

Warren Ivie, CEO and founder of Ivie & Associates, started his company in 1993 as a regional marketing services provider and expanded it into a national leader serving well-known global brands.

“We share a long and trusted partnership that has resulted in Quad producing high-quality products for Ivie for many years,” Ivie said in the statement. “We are confident in the value we are creating for all our stakeholders through this business combination."

The acquisition fits into Sussex-based Quad’s business strategy.

“With Ivie, we will make more possible for our clients at a time of incredible disruption, by helping them simplify and create greater efficiency and effectiveness in their go-to-market efforts,” Quadracci said in the statement. “Accordingly, our clients can focus on what they do best, which is sell amazing products, services and content.”