The Creative Method created an optical illusion for a range of wines, Bamboozle. The goal was to optimize shelf standout but also illustrate the powerfully and punchy flavors of the wine. The wine was to sell for around $20 per bottle and needed to immediately cut through in the busy wine space.
“The labels almost fully wrap around the bottle and the main front facing section contains a black and white optical illusion. These illusions tie in with the name Bamboozle and the drink itself, where things are not as they seem. “
