Underground Beer Club

Underground Beer Club is a project that links the best producers of craft beer Uruguay. To conquer a wider audience they launched a new pack with a great selection of beers, it is a combination of styles especially designed for beginners who are learning about the world of craft beers.

To make this work, Mundial decided that each label must have an illustration to tell something of the taste and the story. They believe that good beer is a time to share and discuss and the labels wanted to be part of the conversation.