Made from premium Australian dairy milk, Nutrico baby formula is made in Australia, home to some of the highest food safety standards in the world and the cleanest food production environment. As well as being sold on home turf, the product is exported to many Asian countries, where concerns regarding contamination of local products run high. The design, therefore, had to sit firmly in the territory of clean, green and Australian, whilst avoiding cliques like koalas and boomerangs. An additional request from the client was that the tin would look good sat on a kitchen surface, rather than being something the customer wanted to hide away in the cupboard.
Boxer & Co.’s design solution features simple, minimalistic graphics of mother and baby animals to evoke an emotional connection, whilst retaining a clean and uncluttered aesthetic. A large circle device houses all the necessary information and small pieces of gold were included in the design to give quality cues.
