Nature Valley tasked Brandimage with redesigning their branding and packaging. They came up with a much more relaxed and nature-toned packaging. This is what they had to say about the new look:
“The new look is infused with the relaxed, imperfect influences of nature. Sun-drenched backgrounds give a strong, impressionistic sense of the great outdoors, while product photography dials up the taste appeal, signifying real, natural, wholesome ingredients.
Nature Valley conveys a sense of comfort, familiarity and reassurance of nature, with a product presentation that has high taste appeal and is the focal point of the package.”
Designed by Brandimage
Before & After: Nature Valley's Logo
Before & After: Nature Valley's Packaging
After
Nature Valley tasked Brand Image with redesigning their branding and packaging. They came up with a much more relaxed and nature-toned packaging. This is what they had to say about the new look:
