WISN-TV leads among weekday evening newscasts in November sweeps

WISN-TV (Channel 12) newscasts won the ratings race at 5, 6 and 10 p.m. weekdays during the November sweeps, and came in second weekday mornings. 

And ABC's "World News Tonight," which WISN airs at 5:30 p.m., was the highest-rated newscast in Milwaukee during the ratings period, according to Nielsen ratings data reported and reviewed by local television stations. (WISN's 6 p.m. newscast was the highest-rated local newscast.) 

During weekday mornings, from 4:30 to 7 a.m., WITI-TV (Channel 6) was the leader, followed in order by WISN, WTMJ-TV (Channel 4) and WDJT-TV (Channel 58). WITI's 9-10 p.m. weekday newscast also drew a 4.5 rating, ranking among the market's most-watched newscasts. 

November sweeps are one of four key periods for TV stations, when viewership levels are used to set advertising rates. 

Here's the scorecard for Milwaukee's evening newscasts during the November sweeps. The numbers are for household ratings from Oct. 26 through Nov. 22; each rating point equals 8,685 households. 

5 p.m. weekdays: 

WISN: 6.4 
WTMJ: 4.3 
WITI: 4.0  
WDJT: 3.5 

5:30 p.m. weekdays:  

WISN (ABC): 7.8 
WTMJ (NBC): 5.9 
WDJT (CBS): 4.1  
WITI: 3.8  

6 p.m. weekdays: 

WISN: 6.6  
WDJT ("Jeopardy!"): 6.4  
WTMJ: 4.5
WITI: 4.0  

10 p.m. weekdays: 

WISN: 5.9  
WITI: 4.9  
WDJT: 4.6  
WTMJ: 4.3