Award Winning branding and design agency, Dunning Penney Jones, were briefed to redesign the packaging that substatiate a premium against its sister brand, Crown Royal, one of the top selling spirit brands in the US. Keeping the core elements of the brand, the colors purple, gold and red, and re-interpreting them Dunning Penney Jones created a beautiful, eye catching package. The design touched upon every element and detail of the brand’s presentation without having to change the actual bottle mould.
Designed by Dunning Penney Jones, London, UK
