SafeToSleep

CBA Brand Engine was tasked with the challenge of creating a visual solution for SafeToSleep, a hi- tech sleeping and breathing monitor for babies. Entrepreneur minded brothers Ryan and Pete Santangelo ventured into a their first B2C product after their success with their B2B businesses. While the technology of the product alone is leaps ahead of current products in the category – they understood that they are in need of a brand that would bring credibility and trust without looking clinical. The brand also would support future growth into non-baby sleeping products.