Carlton Draught Keg Can

Building on the brand’s well established ‘brewery fresh’ positioning, Cowan Melbourne has redesigned the Carlton Draught can to allow consumers to bring the Aussie pub experience into their own homes. The project was born out of a desire for the brand team to make the most of recent developments in high volume can embellishment capabilities within Carlton & United Breweries’ (CUB) supplier Amcor, to which Cowan was provided a technical spec sheet and an open creative brief to design the new can.