As a gift for Marou Chocolate’s 1st Anniversay back in 2012, Rice Creative created a set of unique items to commemorate the milestone occasion. “The founders held a celebration at the chocolate factory outside Saigon, Vietnam. The guest were a collection of individuals who had helped the brand in some form or another.”
“We stayed up very late one night, recalling all of the key events Marou had been through over their past year, and scrawling out a sort of treasure map. This map was screen printed in Marou gold and folded into the size and shape of one of their chocolate bars.”
“Next we created 12 unique chocolate bar labels ( one for each month of the brand’s existence ). We took liberty with the Marou brand elements, and stretched the possibilities of them appropriately for a small and Marou savvy audience. One bar even features some logos and a brand name that were “killed” early in the branding stage, The labels were screen printed in the same manner as the map. The bars were individually bound with a map, for each guest, so that guests could compare, trade and experience a different part of the story together during the event.
Lastly, guests had the chance to grab one of our limited edition Marou jungle shirts, which features a hand drawn “Marou Mobile” in action ( the La Dalat car they use to collect cacao around Southern Vietnam ).”
Designed by Rice Creative, Vietnam
