The Bread House is a small inner city shop who make daily fresh bread, pastries, condiments and drinks. The logo emblem is based around the basic shape of a classic round bread board – in essence where the whole bread making process begins. By utilizing ‘The’ in the name, various elements and products are able to stand alone, retaining their individual status whilst keeping in line with the brand. This identity system allows for ease in naming and dating by the staff, ensuring that both staff and customers alike are sure of the freshness of each product. Authentic paper and cardboard materials have been used across the range of branding materials which helps to reaffirm the brands homemade charecteristic.
Designed by Simon McWhinnie, Norwich, UK
