Winn-Dixie to donate all July 4 profits to military nonprofit

Winn-Dixie will donate 100 percent of its profits made on July 4 to a nonprofit that supports post-9/11 veterans, service members and their families.

Southeastern Grocers, the parent company of Winn-Dixie, announced all if its grocery stores will partake in the effort to support Hope For The Warriors. The nonprofit offers clinical health and wellness, transition services, community engagement and sports and recreation for those who are going through physical and psychological recovery.

“Customers donate simply by shopping on the Fourth of July at all BI-LO, Harveys and Winn-Dixie stores, and additional personal donations can be made at checkout at all stores,” a release from the company stated. “Every cent of every dollar of profit” will go to the cause.

More than $5.8 million has been raised over the past two years by Winn-Dixie and its parent company.

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“As we celebrate our independence this Fourth of July, we will continue to honor and give thanks to our military and their families for the sacrifices they make for our nation and the world,” said Anthony Hucker, president and CEO of Southeastern Grocers.

In addition to the Independence Day campaign, Southeastern Grocers will also continue to support Hope For The Warriors by  sponsoring “spouse and caregiver scholarships, participating in networking and seminar events to build opportunities for transitioning veterans in the workplace,” the release stated.

Each store will also host a “Wall of Honor” where guests can leave personal notes or recognition to veterans or service members. “I donated” stickers will be passed out to those who offer additional donations to their purchases at check-out. Visitors can also participate by  posting pictures or a dedication to service members on the All For Honor Facebook page.

There are eight Winn-Dixie stores in Brevard County.  

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Contact Reporter Jessica Saggio at 321-242-3664, JSaggio@FloridaToday.com or follow @JessicaJSaggio on Twitter. Instagram: JessicaJSaggio Snapchat: JuhJuhJuh