MTV has teamed up with Brazilian agency Africa to come out with sex toys made from plastic removed from the ocean in a green campaign.
“MTV launched a limited series of sex toys made from plastic removed from the ocean. With a provocative message, the action is part of the campaign ‘Don’t f*ck the ocean. Do it with yourself’ created by agency Africa that aims at catching the audience’s attention to the huge quantity of plastic waste found in the oceans.
The environmental problem of plastic waste has never been so trendy. Besides being the theme of a United Nations campaign in 2017, current researches reveal alarming data. Every year, 8 million tons of plastic reach the oceans, a number that is responsible for at least 60%** of the waste found in the oceans.”
“But despite this common knowledge, the problem is only a concern for an increasingly smaller audience. To change this reality, the campaign uses a provocative, new, and impacting tone that conveys the message to MTV’s young audience in a way that doesn’t become ‘wallpaper’.
Some of the sex toys that are produced are being delivered to digital influencers and celebrities engaged in environmental causes, both in Brazil and abroad.”
