Hired Guns Creative designed the packaging for Monashee, a new line of spirits.
“For Monashee Spirits, a new distillery amid the mountains in Revelstoke, BC, we were tasked with creating branding and labels that feel classic and playful, while communicating the giant scale of the local landscape.”
“We decided to focus on the image of a flying anvil, a juxtaposition of heavy and light. The anvil embodies the bold, handcrafted spirit of the company’s ‘Made in the Mountains’ tagline, while the wings lend a light-hearted twist and a nod to Revelstoke’s elevation. The strength of the image allowed us to build two versions of the brandmark: the first rendering is highly detailed and three-dimensional, perfect for the centerpiece of a large paper label; while the second is distilled to its essence for limited colour spaces or smaller contexts.”
