Just in time for those hot summer days, Midday has designed the packaging for Jack Daniel’s new Tennessee Cider. The look stays consistent with the classic Jack Daniel’s signature style that consumers know and love.
“Tennessee Cider blends Jack Daniel’s Old No.7 Tennessee Whiskey with crisp apple cider. Our challenge was to transport this iconic brand into a new territory, creating a unique expression of Old No.7 whilst retaining it’s famed aesthetic. Inspired by apple orchards, we crafted their unruly branches into the shape of the Jack Daniel’s filigree. Further cider cues were introduced with woodcut illustrations and tactile finishes.”
Agency: Midday
Creative Director: Will Gladden
Creative Director: Claudio Vecchio
Location: London, UK
