Elu Creative designed the bright and friendly packaging for Klee Kids, an organic bath and body care line designed specifically for kids.
“Elu Creative partnered with Tinker & Muse to develop a brand identity and packaging extension for the their new brand Klee Kids in the bath and body care category. Klee Kids uses only natural ingredients in their products derived from the earth that enrich and nourish. The goal was to connect with the health-conscious Moms, and win the attention of a much younger audience through the sea of competitors. In doing so, Klee Kids immerses in the fairytale world where magic, imagination, and discovery define the brand in vibrant colors. Neutral tones such as kraft and earthy colors are common in the natural brand category, and we intentionally averted from these trends. Rounded white bottles provides a clean slate of our stylized illustrations to tell the whimsical brand story and stand out on shelf with bright colors. The Klee Kids logo takes the form of a smile while emphasizing “kids” using a bright aqua hue. The mini size collection introduces fun and collectable ocean characters that become part of this imaginary world at bath time. Klee Kids is proud of their promise to only make “Naturally Good” products for the family that are safe and non-toxic.
Elizabeth Linde and Kristin Sabena created the design concept and Elu Creative completed the product line with a new brand identity, tagline, new logo, color palette, and extensions to the body care category, in addition to minis and giftsets.”
