Appart_ designed the bold branding and packaging for HelloChurros!, a new churro cafe in Bangkok, Thailand.
“HelloChurros! exports this typical Spanish snack to Thailand’s capital, Bangkok. With two stores currently open, you can find this delicious and sweet food in a new and exotic location. Appart_ partnered up with HelloChurros! to create a unique brand universe that could represent the brand values and was able to captivate the hearts of the most demanding Bangkok foodies.”
“The objective of the project was to create a young playful design identity that would communicate an unknown product to the Thai teenage cafe fan crowd. The visual identity is created with iconographic hand-drawn illustrations which represent the world of churros and Barcelona. The illustrations are combined with 5 different brand colors with yellow as predominant to create patterns which are applied to the different packaging applications. The result is a family of selfie like packs which perfectly blend with the awesome ice cream churro creations of the chef.”
