Design Happy has created the packaging and branding for Hawkins & Brimble, a men’s grooming range that pays tribute to the old-school methods of grooming for the busy modern man.
“It was important to find a positioning that stood out from competitors in an iconic way. Design Happy were aware of the many barber and beard ranges that were flourishingly on trend but felt there was still room in the market for a more modern beard defining brand.”
“We wanted the brand to be cut from a different cloth and avoid the typical cliches so we opted for a different angle. Our approach was to appeal to a more premium market with a focus on modern effortless grooming, using inspiration from simpler days to formulate the basis for the naming, ingredients and brand.”
