Featured image for Infusium Gets a Sophisticated Look

Infusium Gets a Sophisticated Look

by Natalie Mouradian on 04/03/2017 | 2 Minute Read

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Beardwood&Co created the sophisticated new look for Infusium hair care products. The design features unique shaped bottles and modern typography that make these hair products stand out amongst the shelves.

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"Hair care brand Infusium’s core consumers are die-hard fans and hair-obsessed. But they’re also realists and need products to help them style their hair for everyday life-on-the-go." 

"Infusium was the originator of the 3-step regimen 'leave in treatment.' However, to breathe new life into the salon-inspired brand experience, the Transformative Pro Series, underscore its i-23 Complex (proprietary performance ingredient) and elevate the sophistication and performance feel of the brand overall, Infusium turned to NYC-based branding agency Beardwood&Co to reinvent the brand from top to bottom." 

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"Beardwood created a brand voice and designed a new visual identity and logo that lives across advertising, in-store materials and photography, as well as designed a series of iconic, faceted bottle structures inspired by gemstones and the brand color “garnet" to breakthrough at the shelf level. They also created a new responsive web design for a seamless experience across desktop, mobile and tablet."

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Agency: Beardwood&CoCreative Director: Sarah Williams Design Director: Loren Clapp Design Lead: Andrew Tillotson Design: Michael Tyznik, Samantha Allen Managing Partner: Ryan Lynch Strategy: Trey ArmstrongLocation: New York, NY