This packaging for Method and Madness whiskey is gorgeously elegant. M&E Design created this beautiful limited edition packaging.
“Method and Madness, the a new range of experimental super premium whiskeys from The Midleton Distillery, Ireland, and is designed to push the boundaries of Irish Whiskey.”
“This limited edition wooden pack with it’s high gloss lacquered piano finish and inset metal details is inspired by the masters and apprentices which work side by side at the new Midleton micro distillery, one of the oldest and most revered distilleries in the world, the innovative Method and Madness Irish whiskey’s brand identity conveys the sense of fun and excitement when tradition and innovation are combined. It therefore uses two opposing patterns throughout the packaging, the straight lines symbolising method and order, while the stunning marbled patterns reference madness and liquid experimentation.
