BOSS Hugo Boss Taps Into a Summer Mood for Relaxed Campaign

The Fashionisto

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Published March 21, 2017

British model Kit Butler stars in BOSS Hugo Boss' spring-summer 2017 eyewear campaign.Pin
British model Kit Butler stars in BOSS Hugo Boss’ spring-summer 2017 eyewear campaign.

BOSS Hugo Boss captures a sense of summer with its new advertising campaign. The German brand enlists photographer Angelo Pennetta to shoot its spring-summer 2017 ads. Taking to the beach, models Kit Butler and Gabriel Hulgich star as the season’s male protagonists. Joining Anna Mila Guyenz and Antonina Petkovic, the models wear casual summer staples. Standout fashions include throwback items, which include a denim vest, light wash jeans, and versatile bomber jackets.

Related: BOSS Hugo Boss Looks to the Global Traveler for Fall ’17 Collection

BOSS Hugo Boss Spring/Summer 2017 Campaign

Gabriel Hulgich wears a denim vest and jeans with a graphic tee for BOSS Hugo Boss' spring-summer 2017 campaign.Pin
Gabriel Hulgich wears a denim vest and jeans with a graphic tee for BOSS Hugo Boss’ spring-summer 2017 campaign.
Photographer Angelo Pennetta captures Gabriel Hulgich and Kit Butler for BOSS Hugo Boss' spring-summer 2017 campaign.Pin
Photographer Angelo Pennetta captures Gabriel Hulgich and Kit Butler for BOSS Hugo Boss’ spring-summer 2017 campaign.
Model Gabriel Hulgich stars in BOSS Hugo Boss' spring-summer 2017 campaign.Pin
Model Gabriel Hulgich stars in BOSS Hugo Boss’ spring-summer 2017 campaign.
Kit Butler and Gabriel Hulgich take to the beach for BOSS Hugo Boss' spring-summer 2017 campaign.Pin
Kit Butler and Gabriel Hulgich take to the beach for BOSS Hugo Boss’ spring-summer 2017 campaign.
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