We always appreciate when brands can have a sense of humor. Luminous Design Group designed the packaging for Spongie, a line of body sponges that really encourage you to pick one up yourself. Playful illustrations add an element of smile-inducing whimsy, giving the brand a fun personality that is totally irresistible.
“Logo and packaging design for ‘spongie’ body sponge series. The playful sense of the logo inspired us to create illustrations that spread out in the packs reflecting the playful side of the product as it’s main characteristic.”
