Yasss kween! Not only is The Wing, a new New York City social club made just for women, but it was also designed by an all-female team from Pentagram. Feminine, retro, and yet totally badass, The Wing looks like the perfect space for connecting with other amazing driven ladies. It’s fun and cheeky while still embracing a completely genuine vibe.
“What’s a gal to do when she’s out rushing between meetings in the city and needs a place to drop in and catch up on work or email, or to get ready before drinks and dinner with friends? Or a spot to network or find inspiration, or to just hang out and unwind? The Wing is a new women’s social club in New York that offers a multi-purpose home base for getting things done, or recharging and not doing much at all—a place where women can work and connect while they take on the world.”
“Pentagram’s Emily Oberman and an all-female team of designers have developed a brand identity for The Wing that draws on the history of suffrage graphics and vernacular design to create a visual personality that’s smart, empowering, and more than a little fun. The project encompasses everything from the logo, messaging and collateral to environmental graphics, the Wing website, branded amenities for the club, and most of the products for the online shop.”
