People love purchasing products that are unique and feel personal, and it doesn’t get much more personal than Formel, a perfume concept from Elvira Jacobi. With a formula and packaging that is based off of your personal information, likes, and dislikes, no two perfumes are alike.
“Swedish designer and entrepreneur Eric Ericson gave us an assignment to come up with a concept, design and packaging for a perfume with relevance to our time.”
“My concept is based on personal vanity, the individualized society and the pursuit of self-realization among the population in the West. I wanted to make a perfume that was based on a person’s personal information. That would be things such as name, current residence, social security number, allergies, blood pressure, characteristics, interests, different choices or online-history from social media.”
“All this information turns into a code, a recipe or a formel (formula). A scent that’s built like a classic perfume with base note, middle note and top note but based on you as a person. The packaging works just the same, digitally printed boxes with unique patterns for every perfume.”
