Cultivate redesigned the packaging for Bartons Pickles, a UK based company that specializes in pickled goods. The labels are colorful, well-organized and balanced from a design sense, as the information on the labels is clearly laid out in a visually appealing way.
“Bartons Pickles is a family-run company based in St Helens (UK), specialising in handmade chutneys, sauces and pickles. Established in 1905, Bartons are now stocked in a wide range of both independent and supermarket stores across the North West. As big fans of their products, we at Cultivate were delighted to join them in giving their brand an extra pinch of flavour.”
“When it came to focusing on the brand’s overall image, our aim was to modernise, refine and add consistency to the packaging, whilst savouring the traditional elements already associated with the popular local pickler. The previous look had begun to feel dated when compared to competitors and ran the risk of blending in on busy supermarket shelves. Celebrating their 110-year heritage, the new labels are particularly striking and really allow the product to stand out.”
