Featured image for Must-Have Cosmetics from South Africa with a Minimalist Design

Must-Have Cosmetics from South Africa with a Minimalist Design

by Theresa Christine Johnson on 01/19/2017 | 4 Minute Read

Yes, Me&Youth is a cosmetics company, but their focus is on great skin rather than offering every shade of eyeshadow. This holistic, healthy approach helped inform their new packaging, designed by Nicholas Christowitz. Me&Youth products have a minimalist design, with black and white containers that highlight the beauty in less. Splashes of floral designs give it a feminine touch.

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“Me&Youth is a South African cosmetics company that has reached success globally with their first product: Quick Makeup Fix. The brand is clean and trustworthy, with plenty space to add more products to the range while maintaining the minimalist branding.”

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“The brand was originally called BeautyFix but due to trademarking problems in the USA they decided to rename to Me&Youth, followed by a rebrand that would maintain the look & feel of the original brand.”

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Designed by: Nicholas Christowitz

Graphic Design & Packaging: Nicholas Christowitz

Brand & Concept owner: Ursula Uys

Photography: Sekh-Fei De Lacy

Illustrations: Joh Del, Nicholas Christowitz, Hannah Shone

Country: South Africa