Get ready for the New Year. It would seem that the consumer of 2017 is going to want the best of everything—physical products and digital experiences, blasts from the past and the trends of the future. From VR and AR advances to nostalgic experiences like going to camp, brands will need to simultaneously understand the desire for simplicity while harnessing the latest technology. It’s quite a task, and the first step is thoroughly understanding these wants and needs.
Global branding firm Landor has just released its branding trends for 2017, after analyzing innovations, consumer behavior, the market, and attitudes from myriad industries and global locales. Stuart Sproule, Landor’s president of North America, commented, “We are seeing the most complex brand landscape ever. Consumers want the latest in technology, more personalized experiences, more opportunities to interact—all in a more simple, streamlined process. Brands will need to be agile and adapt to changing demands, but they will also have to go a step further. These trends signal greater consumer involvement in how products and services engage them. Brand managers will have to be less rigid and more open to input from both internal and external audiences.”
Here are Landor’s key trends for 2017:
