Do you know what’s in your wine? Hungerford Hill asked Co Partnership to develop an identity and packaging for their line of mysterious and delicious wines, The Underground Project. They wanted to create something that would appeal to a younger audience and have loads of personality.
“Online wine sales continue to grow significantly, with different routes to market emerging and e-shopping responding to a younger consumer who is less tied to traditional wine aesthetic and more interested in seeing labels with personality.”
“Hungerford Hill didn’t distribute wine via these channels, so they were missing an opportunity to capture this market. In response Co Partnership worked with Hungerford Hill to develop a new wine brand that could leverage off the Hungerford Hill brand equity and capture a younger audience.”
