Cocoa Plus High Protein Chocolate

When you think of chocolate, “healthy” is probably the last thing that comes to mind. Luckily there’s Cocoa Plus. Deuce Studio developed the packaging and branding for this delicious chocolate that allows health-conscious consumers indulge without the guilt.

“Cocoa Plus make high protein luxury chocolate, the first of its kind in the UK. Cocoa Plus pride themselves on their selective and natural ingredients, with reduced sugar, high fibre content and 10 grams of protein in every bar. The start-up chocolatiers have recently branched out by creating a new flavour range of more compact 40 gram bars, available in Orange, Mint, Plain and Crisp.”

“The branding of Cocoa Plus was inspired by the benefits of both cocoa and protein. The identity is a dynamic one that reflects both natural ingredients and an active lifestyle, designed to appeal to both men and women with passions for health and fitness. The introduction of the new flavour range has added a bold new colour palette to the minimal graphic language, combined with an honest and bold tone of voice.”

Cocoa Plus keeps things bright and uncluttered, perfectly fitting into the fitness and health category of foods. Each individually wrapped chocolate bar features a little peek of dark brown, hinting at the product inside. A simple sans serif font emphasizes that Cocoa Plus is healthier than the average chocolate bar, full of fiber and protein. The bars contain names that have alliteration, contributing to a fun voice for each refreshing flavor.

Designed by Deuce Studio

Country: United Kingdom

City: London