Get a whiff of some of that fresh, country air. Real Shit is just that—animal waste that comes straight from a farmyard. Real Shit and Laurina Paperina collaborated to create this organic manure for urban farmers in hopes it would raise awareness of the Transatlantic Trade and Investment Partnership which has the power to threaten the livestock.
“Real Shit wears its brand activism on its cans in a collaboration with artist Laurina Paperina in protest against the TTIP. The Italian start-up selling wholesome organic manure sourced straight from the farmyard has joined forces with Paperina in defiance against the Transatlantic Trade and Investment Partnership (TTIP).”
“Real Shit and Paperina believe that contracts like TTIP & CETA threaten the wellbeing of animals and are passionate in their belief that food should be created in holistic, nurturing environments rather than in the sole interest of large food corporations. Real Shit was founded by Federico Lodolini, Riccardo Mercati and Alan Dindo with the aim of bringing wholesome organic farmyard manure to urban farmers and horticultural revolutionaries. The brand seeks to remind us that eating is an agricultural act and that food consciousness starts from the rediscovery of where food comes from.”
